Sales run through two channels. Polyolefins are distributed mainly by traders, with direct sales growing steadily — 88 new polyolefin customers were added in 2025, and direct sales accounted for 15.33% of the total. Coke is supplied largely on long-term contracts to steel mills and ferroalloy plants, with 99.7% of metallurgical coke sold directly to end users. Pricing and scheduling follow market signals: polyolefin grades were switched 34 times during the year, and sales, production and R&D teams work together so customer requirements on grade and delivery date reach the plant directly. On the logistics side, road-rail transport and faster loading cut olefin loading time by 14.9% year on year.
Multilingual websites and content marketing reaching buyers across global markets.
Regional partners ensuring local market penetration and responsive customer proximity.
Integrated campaigns combining digital, print, and event marketing for thought leadership.
Technical white papers, case studies, and industry articles establishing expertise.
Dedicated account management and CRM-driven engagement ensuring retention.
Connecting with global partners at major chemical exhibitions worldwide.
Expansion comes from two sources. New capacity widens the delivery radius — with the Inner Mongolia base in operation, supply now sits closer to North and East China, cutting freight costs, while the 500,000 t/y Ningdong Phase IV olefin project is still under construction. Overseas, products have reached markets including Kazakhstan and Turkey, the first EVA shipment has been exported, and a pipeline of prospective overseas customers is being built. The product mix is shifting as well: general-purpose grades carry the base load, while differentiated lines such as EVA, pipe grades and thin-wall injection materials take a growing share of sales.
Established distribution channels across multiple continents and market segments.
Consistent brand building through integrated marketing and industry engagement.
Strategic partnerships providing local expertise and regulatory support in key regions.
Data-driven market expansion targeting high-potential segments and emerging economies.
